Netflix’s now has more than 100 million subscribers

That didn’t take long. Just three months after Netflix announced it was on the cusp of 100 million subscribers, the streaming giant revealed today it’s met – and surpassed – that symbolic figure. 

Neflix now counts 104 million members, up from 99 million the quarter previous, according to its latest shareholders letter. It also now has more international than domestic (US) members. 

“It was a good quarter,” says the letter for Q2 in typical Netflix understatement (or smugness, depending on your view).

Even Netflix was surprised by the growth it experienced in the most recent quarter, which was propelled by “our strong slate of content.”

While the international segment now accounts for 50.1% of all Netflix memberships, the company is  still gaining new members in the US. With domestic net adds of 1.1 million in the States, it was the highest level of Q2 net adds since 2011.

By Michelle Fitzsimmons

from Blogger


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